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‘It's surprising what you can do with £10’

To drive engagement around TalkTalk’s amazing bundle deal (broadband, TV, home phone and mobile for just £10 a month), we developed a video campaign based on the idea that ‘it’s surprising what you can do with £10’. To make the proposition as fun and entertaining as possible, we filmed Britain’s Got Talent runner-up Jamie Raven wowing the crowds with his unique form of close-hand magic. The videos have now been viewed almost 5 million times and social activity was one of the biggest contributors of new customer acquisitions.