A model of agricultural outreach

In conjunction with Freud Communications, and on behalf of Pepsico, we developed 'Farmers Hub - an online portal for Pepsico's community of potato, oats, and apple farmers to showcase best practice and discuss the most pressing issues for British agriculture.

As well as the brand name, identity and website design and build, we created a number of infographics to communicate the growing cycles of various crops. It's early days in terms of numbers, but anecdotally Farmers Hub is already performing well and providing a tangible platform for the agriculture community: Contributors are queuing up to write articles.