Fosters

A lesson in perfect serve

Having invented a revolutionary 'Pourtal' dispensing system, Fosters needed comms to ensure that bar staff knew exactly how to use it. ArtScience wrote, directed and produced this short film, initially just for  on-trade distribution.

Leveraging the 'Good Call' ad campaign we developed an execution that was humorous and engaging rather than 'instructional' - this is aimed at bar staff afterall. The film became such a hit that it quickly gained contagion amongst consumers, generating tens of thousands of views across Facebook, Twitter and Youtube.