ArtScience were appointed by Westons Cider early in 2015 to create awareness and engagement of their Stowford Press brand, and specifically develop activation ideas for the brands’ sponsorship of the England Cricket team in The Ashes 2015. 

 

We created “Message on a Bottle,” an interactive game where players guess the name of a cricketing legend from clues on the label of a Stowford Press bottle. Cracking all the clues gives players a chance to win VIP tickets to The Ashes – the cricketing event of the summer for cricket fans. We wanted the quiz to be deliberately demanding to encourage social sharing of clues among friends, to really spread the reach of the game on social channels.